Design an illustration for a non-profit grass roots organization
BriefThe grass roots non-profit organization, Food For Thought, needs to create an illustrated graphic for print delvierables.
Mission StatementFood For Thought’s mission statement is to educate the public about the benefits of healthy eating. Food for thought believes making healthy eating choices is about improving the physical, emotional, and financial lives of individuals, families and communities. Their demographic group is kids in multi-cultural, urban areas in the USA.
GoalsThey want to present themselves as fresh, contemporary, and visually attractive to the age group from 10-25, without coming accross as kitschy or overtly juvenile