        art direction        design portfolio        selected writings       about me



Challenge

Design a visual introduction for a portfolio about conceptual art

My Role

Designed layout, structure and content for an unusual visual narrative



Solution
Created an unusual typographic layout and free verse style typology based on the poem Un Coup de Dés Jamais N’Abolira Le Hasard (A Throw of the Dice will Never Abolish Chance) by the French Symbolist poet Stéphane Mallarmé


Goals
Utilizing conceptual art to introduce conceptual art to provoke the self reflective viewing that is indicative of the art form


Supporting Features
Using Joseph Kosuth’s One and Three Chairs, I visually prompted the same kind of self-conscious viewing and reflection that Kosuth intended for his installation at the MoMA



 Back